What is the primary function of your business/organisation?
What is the size and structure of your business/organisation?
What are the values of your business/organisation?
Summarise the position of your business/organisation in the market?
Who are your main competitors in the marketplace?
Summarise the project as you understand it?
Is this a redesign of something that exists, or is it an entirely new project?
What is motivating or enabling you to commission this project now?
Are there any market-specific conditions driving this project?
Summarise the main objective(s) of this project?
Who is the target audience for this project?
What is your budget range for the project?
When would you like the project to commence?
When would you like to complete the project?
Please rate each of the following (0—10) for their importance in relation to this project:
Reflect change in company direction / strategy
Increase market share
Improve key metrics
Increase brand awareness
Differentiate from competition
Reach new audience
Keeping pace with changes in the marketplace
Keeping pace with changes in technology
Completing the project as quickly as possible
Completing the project as inexpensively as possible
Improved working relationship with your design partners
Other (Please specify)
How will you know this project has succeeded?
What are you worried about? What do you imagine going wrong?
Are there any specific conditions within your business/organisation that may make this project easier or harder?
Who will be leading the project at your end?
Who will be signing off the project at your end?