E-Commerce Promotion, Marketing & SEO
We can help customers develop a long-term marketing strategy to take advantage of all the opportunities to promote their sites. Different sites will have different strategies so it's important to pick the right options depending on the nature of your business.
For example a site selling branded items at a competitive price is likely to succeed using Price Comparison websites such as Price Runner, Kelkoo, Google Shopping or Ciao. We can set up data feeds to these sites.
Alternatively, a site selling something with a strong lifestyle element (such as music, clothes or drinks) may be most successful using social networking such as Facebook, Twitter or MySpace to draw in customers.
Search Engine Optimisation (SEO) for E-Commerce
All eStreet sites come with a search engine friendly structure and navigation as standard. As well as being able to edit the visible text content, customers have full editing capability for the Title, Meta Description and Meta Keywords plus they can provide search engine friendly URLs such as:-
http://www.yoursite.com/product-name/ or http://www.yoursite.com/category/
Having optimised the site we can also conduct link building campaigns to increase Google PageRank and target specific phrases for the site.
Note that promotion services may include additional fees from us and/or third party services. We will always be upfront and transparent about what things will cost and we are happy to work on a flexible basis so we only do the things customers do not have the resource or skills to achieve.
Other Features & Benefits: Design | Shopping Experience | Customer Relationships | Control | Security | Assistance | Promotion | Innovation & Future Proofing | Flexibility & Bespoke Adaptations | Measurability & Reporting | Value & Flexible Pricing
For example a site selling branded items at a competitive price is likely to succeed using Price Comparison websites such as Price Runner, Kelkoo, Google Shopping or Ciao. We can set up data feeds to these sites.
Alternatively, a site selling something with a strong lifestyle element (such as music, clothes or drinks) may be most successful using social networking such as Facebook, Twitter or MySpace to draw in customers.
Search Engine Optimisation (SEO) for E-Commerce
All eStreet sites come with a search engine friendly structure and navigation as standard. As well as being able to edit the visible text content, customers have full editing capability for the Title, Meta Description and Meta Keywords plus they can provide search engine friendly URLs such as:-
http://www.yoursite.com/product-name/ or http://www.yoursite.com/category/
Having optimised the site we can also conduct link building campaigns to increase Google PageRank and target specific phrases for the site.
Note that promotion services may include additional fees from us and/or third party services. We will always be upfront and transparent about what things will cost and we are happy to work on a flexible basis so we only do the things customers do not have the resource or skills to achieve.
Other Features & Benefits: Design | Shopping Experience | Customer Relationships | Control | Security | Assistance | Promotion | Innovation & Future Proofing | Flexibility & Bespoke Adaptations | Measurability & Reporting | Value & Flexible Pricing
Case Studies: Ecommerce
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Great British Designs
Taking artwork from Northbound, we converted to HTML and created a standalone ecommerce solution for this designer products firm. -
Baby Planet
With creative designs from RA Creative we built an end-to-end ecommerce solution for the this Leicester-based nursery wear firm. -
Livin' Loud
Partnering with graphic design agency Forth Storey, we created full ecommerce solution for this independent clothing retailer. -
Aldeby Wines
With creative design by RA Creative we created a full retail ecommerce solution for this expert wine merchant.
